One of the key problems people have when starting up a home business is they expect to make extra income immediately. It is hard not to blame them with all of the false advertising spread around the internet. Whenever you see an ad stating you can make money right away or you can make money in your sleep, turn and look the other direction.

Certainly you can make money in your sleep, but that is only after you have put in a great deal of time and effort during the day. This is a common misconception amongst internet newbies and ultimately leads to them quitting before they know if a home business is right for them.

Please consider the following:

If you go into your work from home job with patience, you will find success and most probably will find that it is for you. What other jobs allow you to set your own schedule, be your own boss and get into something you enjoy? Nothing that I can think of aside from the internet.

The first step to determining whether or not a home business is right for you is finding your niche. If you go into an internet opportunity with something you enjoy and are already good at, the odds are in your favor to succeed. When selecting a niche, it is vital that it has public appeal as well. If you like your new business but nobody else does, it may be hard to come by sells.

After finding your niche and doing all of the other start-up agenda like planning, setting goals and determining how to market the business, you want to jump into the business. With the internet, time is money and the longer it takes you to get your business up and running the more money you could be missing out on. Plus, this will help you determine whether or not a work at home job truly is for you.

Most people find that making extra money on the internet is the best opportunity they have ever had. That is most people though, meaning not everyone. It is up to you to research and jump into an opportunity to see if having a home business is for you.

Most people find that making extra money on the internet is the best opportunity they have ever had. It is up to you to research and jump into an opportunity to see if having a home business is for you.

-  Cheryl Jennings (pen name Cheryl Springthorpe)

There are different aspects of internet marketing that a company can explore to find the right avenue for their product or service. In order to be successful working in internet marketing, a person has to understand each of these aspects and determine which one can be done successfully at home. To begin with, an internet sales business has to have a website that is easy for their customers to use while remembering that not everyone they are trying to reach has a broadband connection.

Internet marketing begins with the customer being able to access the website and having an elaborate design that takes several minutes to load into a user’s computer through dial-up service may not hold their interest long enough to get the message. Similar to offline marketing, keeping it simple is the key to reach a wider audience.

Once the website has been properly developed, internet marketing as a home based business can provide the business owner as well as the website owner some unique challenges. For many it is a decision of whether to market to search engines or to the potential customers. Marketing to search engines may help users find the website if they search for specific terms and marketing to the users will narrow down the number of people searching for a specific product or service.

Some believe a smaller, more focused audience is better for business than a casting a wide net and hoping the customers are snagged. Another of the key aspects of internet marketing often overlooked by website owners is market research. Determining which search terms are used most often as they relate to the products or services being marketed can help them achieve better results regardless of the type of marketing being conducted. Building a home based business conducting research for companies can be a lucrative, niche market in the internet marketing business.

Online companies are also looking for ways to increase their name awareness and pay people who can track down web log sites and offer information about their business. While many of these blogs have certain restrictions about what can be posted on their sites, wanting information more than unpaid advertising, a person who can respond to information on the blog in an intelligent manner and only use the website address in their signature, can pay huge dividends for internet marketing professionals.

Looking for companies in need of internet marketing can prove a daunting task but trolling through blogs and article directories can often turn up the names of companies that are in constant need of these services and willing to pay for them.

-  Cheryl Jennings

That said, you will do well to retain your individuality and make use of your one of a kind ability when pursuing effective lead generation, MLM, marketing network business presentations, or even just when you are manning the sample stand at the local mall. There is something about you as a person that will draw individuals to you and the business you are representing which is unique to your personality and you will be wise to learn about yourself what it is that draws people and then use it to your best advantage. Yet even as you make the most of your animal magnetism or open kindness that draws in virtual stranger to stop and talk to you, honing some tried and true presentation skills is still part and parcel of the entire package and the odds of your succeeding in either lead generation MLM, marketing network business presentations or any other kind of venture without it are slim.

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To this end, a much overlooked aspect of the presentation is the ability to adequately convey a purpose. Why are you standing at the mall handing out samples? Obviously, you are most likely doing it because someone asked you to, but aside from that fact, as an entrepreneur involved in lead generation MLM, and marketing network business building, why are you in front of the general public with your product? Having the ability to answer this question succinctly and completely is the key to successfully and effectively make it in this line of work.

Identifying the desired outcome of your presentation, honing in on the effect you are attempting to create, and knowing ahead of time which kinds of emotions you want to evoke in your customers or potential leads is the most vital and yet at the same time most commonly neglected aspect of any product or business opportunity presentation. Leads will only be generated if you appeal to something deep within the mind or heart of each individual audience member that will compel the person to see you – and by extension the product and company you are representing – as the answer to a need they may not have had a chance to put a finger on.  The one and only way to achieve this admittedly lofty goal is to find the emotional appeal of your product or business opportunity and then follow it up with the intellectual appeal. This, in a nutshell is the secret to effective lead generation MLM, marketing network business presentations, and all related activities.

-  Cheryl Jennings

A very important rule of the game to learn: Any time you want to
raise money, your first move should be to put together a proper
prospectus.

This prospectus should include a resume of your background, your
education, training, experience and any other personal qualities
that might be counted as an asset to your potential success. It’s
also a good idea to list the various loans you’ve had in the
past, what they were for, and your history in paying them off.

You’ll have to explain in detail how the money you want is going
to be used. If it’s for an existing business, you’ll need a
profit and loss record for at least the preceding six months, and
a plan showing how this additional money will produce greater
profits. If it’s a new business, you’ll have to show your
proposed business plan, your marketing research and projected
costs, as well as anticipated income figures, with a summary for
each year, over at least a three year period.

It’ll be advantageous to you to base your cost estimates high,
and your income projections on minimal returns. This will enable
you to “ride through” those extreme “ups and downs” inherent in
any beginning business. You should also describe what makes your
business unique—how it differs form your competition and the
opportunities for expansion or secondary products.

This prospectus will have to state precisely what you’re offering
the investor in return for the use of his money. He’ll want to
know the percentage of interest you’re willing to pay, and
whether monthly, quarterly or on an annual basis. Are you
offering a certain percentage of the profits? A percentage of the
business? A seat on your board of directories?

An investor uses his money to make more money. He wants to make
as much as he can, regardless whether it’s short term or long
term deal. In order to attract him, interest him, and persuade
him to “put up” the money you need, you’ll not only have to offer
him an opportunity for big profits, but you’ll have to spell it
out in detail, and further, back up your claims with proof from
your marketing research.

Venture investors are usually quite familiar with “high risk”
proposals, yet they all want to minimize that risk as much as
possible. Therefore, your prospectus should include a listing of
your business and personal assets with documentation—usually
copies of your tax returns for the past three years or more. Your
prospective investor may not know anything about you or your
business, but if he wants to know, he can pick up his telephone
and know everything there is to know within 24 hours. The point
here is, don’t ever try to “con” a potential investor. Be honest
with him. Lay all the facts on the table for him. In most cases,
if you’ve got a good idea and you’ve done your homework properly,
and “interested investor” will understand your position and offer
more help than you dared to ask.

When you have your prospectus prepared, know how much money you
want, exactly how it will be used, and how you intend to repay
it, you’re ready to start looking for investors.

As simple as it seems, one of the easiest ways of raising money
is by advertising in a newspaper or a national publication
featuring such ads. Your ad should state the amount of money you
want–always ask for more money than you have room for
negotiating. Your ad should also state the type of business
involved ( to separate the curious from the truly interested),
and the kind of return you’re promising on the investment.

Take a page from the party plan merchandisers. Set up a party and
invite your friends over. Explain your business plan, the profit
potential, and how much you need. Give them each a copy of your
prospectus and ask that they pledge a thousand dollars as a
non-participating partner in your business. Check with the
current tax regulations. You may be allowed up to 25 partners in
Sub Chapter S enterprises, opening the door for anyone to gather
a group of friends around himself with something to offer them in
return for their assistance in capitalizing his business.

You can also issue and sell up to $300,000 worth of stock in your
company without going through the Federal Trade Commission.
You’ll need the help of an attorney to do this, however, and of
course a good tax accountant as well wouldn’t hurt.

It’s always a good idea to have an attorney and an accountant
help you make up your business prospectus. As you explain your
plan to them, and ask for their advice, casually ask them if
they’d mind letting you know of, or steer your way any potential
investors they might happen to meet. Do the same with your
banker. Give him a copy of your prospectus and ask him if he’d
look it over and offer any suggestions for improving it, and of
course, let you know of any potential investors. In either case,
it’s always a good idea to let them know you’re willing to pay a
“finder’s fee” if you can be directed to the right investor.

Professional people such as doctors and dentists are known to
have a tendency to join occupational investment groups. The next
time you talk with your doctor or dentist, give him a prospectus
and explain your plan. He may want to invest on his own or
perhaps set up an appointment for you to talk with the manager of
his investment group. Either way, you win because when you’re
looking for money, it’s essential that you get the word out as
many potential investors as possible.

Don’t overlook the possibilities of the Small Business Investment
Companies in your area. Look them up in your telephone book under
“Investment Services.” These companies exist for the sole purpose
of lending money to businesses which they feel have a good chance
of making money. In many instances, they trade their help for a
small interest in your company.

Many states have Business Development Commissions whose goal is
to assist in the establishment and growth of new businesses. Not
only do they offer favorable taxes and business expertise, most
also offer money or facilities to help a new business get
started. Your Chamber of Commerce is the place to check for
further information of this idea.

Industrial banks are usually much more amenable to making
business loans than regular banks, so be sure to check out these
institutions in your area. insurance companies are prime sources
of long term business capital, but each company varies its
policies regarding the type of business it will consider. Check
your local agent for the name and address of the person to
contact. It’s also quite possible to get the directories of
another company to invest in your business. Look for a company
that can benefit from your product or service. Also, be sure to
check at your public library for available foundation grants.
These can be the final answer to all your money needs if your
business is perceived to be related to the objectives and
activities of the foundation.

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Finally, there’s the Money broker or Finder. These are the people
who take your prospectus and circulate it with various known
lenders or investors. They always require an up-front or retainer
fee, and there’s no way they can guarantee to get you the loan or
the money you want.

There are many very good money brokers, and there are some that
are not so good. They all take a percentage of the gross amount
that’s finally procured for your needs. The important thing is to
check them out fully; find out about the successful loans or
investment plans they’re arranged, and what kind of investor
contacts they have—all of this before you put up any front
money or pay any retainer fees.

There are many ways to raise money—from staging garage sales to
selling stocks. Don’t make the mistake of thinking that the only
place you can find the money you need is through the bank or
finance company.

Start thinking about the idea of inviting investors to share in
your business as silent partners. Think about the idea of
obtaining financing for a primary business by arranging financing
for another business that will support the start-up,
establishment and developing of the primary business. Consider
the feasibility of merging with a company that’s already
organized, and with facilities that are compatible or related to
your needs. Give some thought to the possibilities of getting the
people supplying your production equipment to co-sign the loan
you need for start-up capital.

Remember, there are thousands upon thousands of ways to obtain
business start-up capital. This is truly the age of creative
financing.

Disregard the stories you hear of “tight money,” and start making
phone calls, talking to people, and making appointments to
discuss your plans with the people who have money invest. There’s
more money now than there’s ever been for a new business
investment. The problem is that most beginning “business
builders” don’t know what to believe or which way to turn for
help. They tend to believe the stories of “tight money,” and they
set aside their plans for a business of their own until a time
when start-up money might be easier to find.

The truth is this: Now is the time to make your move. Now is the
time to act. the person with a truly viable business plan, and
determination to succeed, will make use of every possible idea
that can be imagined. And the ideas I’ve suggested here should
serve as just a few of the unlimited sources of monetary help
available and waiting for you!

-  Cheryl Jennings

A very important rule of the game to learn: Any time you want to
raise money, your first move should be to put together a proper
prospectus.

This prospectus should include a resume of your background, your
education, training, experience and any other personal qualities
that might be counted as an asset to your potential success. It’s
also a good idea to list the various loans you’ve had in the
past, what they were for, and your history in paying them off.

You’ll have to explain in detail how the money you want is going
to be used. If it’s for an existing business, you’ll need a
profit and loss record for at least the preceding six months, and
a plan showing how this additional money will produce greater
profits. If it’s a new business, you’ll have to show your
proposed business plan, your marketing research and projected
costs, as well as anticipated income figures, with a summary for
each year, over at least a three year period.

It’ll be advantageous to you to base your cost estimates high,
and your income projections on minimal returns. This will enable
you to “ride through” those extreme “ups and downs” inherent in
any beginning business. You should also describe what makes your
business unique—how it differs form your competition and the
opportunities for expansion or secondary products.

This prospectus will have to state precisely what you’re offering
the investor in return for the use of his money. He’ll want to
know the percentage of interest you’re willing to pay, and
whether monthly, quarterly or on an annual basis. Are you
offering a certain percentage of the profits? A percentage of the
business? A seat on your board of directories?

An investor uses his money to make more money. He wants to make
as much as he can, regardless whether it’s short term or long
term deal. In order to attract him, interest him, and persuade
him to “put up” the money you need, you’ll not only have to offer
him an opportunity for big profits, but you’ll have to spell it
out in detail, and further, back up your claims with proof from
your marketing research.

Venture investors are usually quite familiar with “high risk”
proposals, yet they all want to minimize that risk as much as
possible. Therefore, your prospectus should include a listing of
your business and personal assets with documentation—usually
copies of your tax returns for the past three years or more. Your
prospective investor may not know anything about you or your
business, but if he wants to know, he can pick up his telephone
and know everything there is to know within 24 hours. The point
here is, don’t ever try to “con” a potential investor. Be honest
with him. Lay all the facts on the table for him. In most cases,
if you’ve got a good idea and you’ve done your homework properly,
and “interested investor” will understand your position and offer
more help than you dared to ask.

When you have your prospectus prepared, know how much money you
want, exactly how it will be used, and how you intend to repay
it, you’re ready to start looking for investors.

As simple as it seems, one of the easiest ways of raising money
is by advertising in a newspaper or a national publication
featuring such ads. Your ad should state the amount of money you
want–always ask for more money than you have room for
negotiating. Your ad should also state the type of business
involved ( to separate the curious from the truly interested),
and the kind of return you’re promising on the investment.

Take a page from the party plan merchandisers. Set up a party and
invite your friends over. Explain your business plan, the profit
potential, and how much you need. Give them each a copy of your
prospectus and ask that they pledge a thousand dollars as a
non-participating partner in your business. Check with the
current tax regulations. You may be allowed up to 25 partners in
Sub Chapter S enterprises, opening the door for anyone to gather
a group of friends around himself with something to offer them in
return for their assistance in capitalizing his business.

You can also issue and sell up to $300,000 worth of stock in your
company without going through the Federal Trade Commission.
You’ll need the help of an attorney to do this, however, and of
course a good tax accountant as well wouldn’t hurt.

It’s always a good idea to have an attorney and an accountant
help you make up your business prospectus. As you explain your
plan to them, and ask for their advice, casually ask them if
they’d mind letting you know of, or steer your way any potential
investors they might happen to meet. Do the same with your
banker. Give him a copy of your prospectus and ask him if he’d
look it over and offer any suggestions for improving it, and of
course, let you know of any potential investors. In either case,
it’s always a good idea to let them know you’re willing to pay a
“finder’s fee” if you can be directed to the right investor.

Professional people such as doctors and dentists are known to
have a tendency to join occupational investment groups. The next
time you talk with your doctor or dentist, give him a prospectus
and explain your plan. He may want to invest on his own or
perhaps set up an appointment for you to talk with the manager of
his investment group. Either way, you win because when you’re
looking for money, it’s essential that you get the word out as
many potential investors as possible.

Don’t overlook the possibilities of the Small Business Investment
Companies in your area. Look them up in your telephone book under
“Investment Services.” These companies exist for the sole purpose
of lending money to businesses which they feel have a good chance
of making money. In many instances, they trade their help for a
small interest in your company.

Many states have Business Development Commissions whose goal is
to assist in the establishment and growth of new businesses. Not
only do they offer favorable taxes and business expertise, most
also offer money or facilities to help a new business get
started. Your Chamber of Commerce is the place to check for
further information of this idea.

Industrial banks are usually much more amenable to making
business loans than regular banks, so be sure to check out these
institutions in your area. insurance companies are prime sources
of long term business capital, but each company varies its
policies regarding the type of business it will consider. Check
your local agent for the name and address of the person to
contact. It’s also quite possible to get the directories of
another company to invest in your business. Look for a company
that can benefit from your product or service. Also, be sure to
check at your public library for available foundation grants.
These can be the final answer to all your money needs if your
business is perceived to be related to the objectives and
activities of the foundation.

Finally, there’s the Money broker or Finder. These are the people
who take your prospectus and circulate it with various known
lenders or investors. They always require an up-front or retainer
fee, and there’s no way they can guarantee to get you the loan or
the money you want.

There are many very good money brokers, and there are some that
are not so good. They all take a percentage of the gross amount
that’s finally procured for your needs. The important thing is to
check them out fully; find out about the successful loans or
investment plans they’re arranged, and what kind of investor
contacts they have—all of this before you put up any front
money or pay any retainer fees.

There are many ways to raise money—from staging garage sales to
selling stocks. Don’t make the mistake of thinking that the only
place you can find the money you need is through the bank or
finance company.

Start thinking about the idea of inviting investors to share in
your business as silent partners. Think about the idea of
obtaining financing for a primary business by arranging financing
for another business that will support the start-up,
establishment and developing of the primary business. Consider
the feasibility of merging with a company that’s already
organized, and with facilities that are compatible or related to
your needs. Give some thought to the possibilities of getting the
people supplying your production equipment to co-sign the loan
you need for start-up capital.

Remember, there are thousands upon thousands of ways to obtain
business start-up capital. This is truly the age of creative
financing.

Disregard the stories you hear of “tight money,” and start making
phone calls, talking to people, and making appointments to
discuss your plans with the people who have money invest. There’s
more money now than there’s ever been for a new business
investment. The problem is that most beginning “business
builders” don’t know what to believe or which way to turn for
help. They tend to believe the stories of “tight money,” and they
set aside their plans for a business of their own until a time
when start-up money might be easier to find.

The truth is this: Now is the time to make your move. Now is the
time to act. the person with a truly viable business plan, and
determination to succeed, will make use of every possible idea
that can be imagined. And the ideas I’ve suggested here should
serve as just a few of the unlimited sources of monetary help
available and waiting for you!

-  Cheryl Jennings

So, that brings us to today, where content is indeed king.  But what exactly is content?   It is simply defined as anything that you put in your website for the benefit of the viewer.  It is something for them to read, watch, listen to or participate in and in that sense content definitely is king because it is what will bring people back to your website again and again.

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Let us imagine for a moment that you are using AdSense to monetize your website.  Now, let us look at the parallels between a website funded by AdSense and sponsors buying money advertisements on television stations.   It doesn’t cost you anything to watch a television program, but the stations make massive amounts of money from their viewers by keeping them coming back to watch a particular show again and again.   This is exactly the same for the internet; if your website is interesting, then you can expect people to come back.  However, if it isn’t interesting, then you can expect many people to visit it once, click around and then leave.

So, your goal should then be to have repeat visitors.  For example, if you can convince a person to visit your website every day to see what’s going on, then you are going to be able to get 30 page views from one person each month.   If you are able to convince one hundred people to do that, then you’ll get three thousand page views per month!  That is an amount that will interest a lot of advertisers and therefore you can effectively monetize your website and make sure that the advertisers pay you top dollar in order to get those spots.

This is how television stations do it and this is how you should do it on the internet.  But you need to convince people to come back as repeat visitors and the only way to do this is to offer them an experience that will make them want to come back.   And as they say, in this regard, content is most definitely king.

-  Cheryl Jennings

Leave traditional old-school marketers in the dust by applying these modern methods of internet marketing and establish yourself and your business image online quickly and easily.